This project is the journey of a man who has done it all in the music field that he was born and raised in - which was hip-hop - and making the transformation into reggae music. Do you want to talk a bit about the Reincarnated Project as a whole? Diddy/Sean Combs, for example), there’s clearly a substantial sincerity behind Snoop’s decision, which the film makes clear.Īhead of its premiere this past weekend, Snoop sat down with Indiewire on the roof of TIFF’s Bell Lightbox to talk about his journey and why he chose to share it with audiences through “Reincarnated.”Ĭongratulations on the film, and the remarkable professional and spiritual journey it depicts you going through. Unlike many other musical artists who have switched around their monikers (Puff Daddy/Diddy/P.

And, more than anything, it’s about a spiritual reawakening. It’s about a man leaving behind a career for a new one.

It’s about the legacy of Rastafari music culture. This is not a Cheech & Chong movie in Jamaica it's an intimate, expositional portrayal of the life and times of a conflicted artist striving for light and mental emancipation in a world of darkness.But “Reincarnated” isn’t just about Snoop’s new name. He leaves behind his days as a Gangsta Rapper and reemerges as an avatar for peace. Snoop is reincarnated with the the same name Nyabinghi bestowed upon Bob Marley forever solidifying Snoops embodiment of the legionary Jamaican artist and his connection to the Rastafarian community. His journey culminates in a visit to Bob Marley's Rasta temple, inhabited by the Nyabinghi Rastas. Snoop also discusses his newly mended relationship with his wife and college sweetheart Shante. He candidly speaks about the death of his best friend, Nate Dogg and the influence this has had on the tone of his new album moving away from the superficial and towards a lyrical manifestation of peace, love, and hardships. Snoop allows unprecedented access to his inner-workings as he makes his new album with Diplo and Angela Hunte, author of the smash hit song Empire State Of Mind. A school which has seen countless Reggae musicians pass through its youth orchestra. Snoop also stops by the famous Alpha Boys School for an impromptu jam session. Snoop then heads down to the troubled areas of Trenchtown and Tivoli Gardens revealing a neglected ghetto population and rampant police brutality following the exile of drug lord Chris 'Coke' Dudus. His pilgrimage begins with a jaunt to a mountain-side ganja farm run by Rastas, revealing the underbelly of the Jamaican drug market. With this journey, Snoop intends to reincarnate himself as a Pop Reggae artist by immersing himself in Rastafari, exploring musical and religious histories deeply rooted in Jamaica. Hip Hop legend Snoop Dogg teamed up with VICE on a spiritual journey to Jamaica to reflect on his past career, including his failures, loves, regrets and losses.

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